Image from: https://images.ctfassets.net/fo9twyrwpveg/65rm3hIdqwusC80EW6e04m/da4c430aeadf9d0afc66d57a9f618a40/Nasty_Gal_Logo-vector-image.png
This project was my take on Nasty Gal's Instagram marketing strategy. I was tasked to create 4 Instagram posts with copywriting that would suit the company's brand identity. So I gathered my friends and dressed them up Nasty Gal style and shot them on my iPhone and used different applications and softwares to edit.
Nasty Gal loves to post relatable memes and quotes with a "subtitle" (yellow) caption in the picture responding to the caption, so this was my take on it
POST 1 CAPTION: When the ex asks how you've been doing? 🙄 #nastygalsdoitbetter
This was a gif on loop I made of just my two friends having fun.
POST 2 CAPTION: TGIF 👯♀ Tag your slumber party regulars!! #nastygalsdoitbetter
This was a promo video I made that was intended to be posted on Instastory teasing an upcoming collection.
This is also another video I made intended for an Instastory showcasing a new product (the cherry skull pin).
